You don’t want a better life

You say you want more money. You want more time. You want to lose weight. You want to travel. You want to cook. You want to quit your job. You want to learn a new skill. You want to learn a new language.

Well here’s the truth: no you don’t.

If you want something, you go after it. If you don’t, then you never wanted it. You want the rewards, not the reality. The rewards of having more money are great. The realities of saving, investing, and working to earn more are not half so palatable.

That's one of those things you have always known, but never been able to put in words. The articulation is perfect "You want the rewards, not the reality". This is exactly how incentives work, if you want something, if you are incentivized to get it, you will.