September 2015 I stepped down from iomando. Arguably, the most difficult and also painful decision I’ve ever faced in my whole life.
I co-founded iomando almost 4 years ago with just one goal in mind: building an amazing product and putting it in the hands of people. That’s all I cared about. I was thrilled watching our customers fascinated by the fact that they were able to access their parkings, factories, or whatever place, with their mobile phones. That feeling was the fuel that kept me going, and to me, the most tangible expression of happiness, aside from my family.
Crafting this experience, building something that people were actually in love with, has always been my guidance, my little contribution to the world. Matter of fact, I’ve enjoyed it that much, that I didn’t care to miss out on other things, like friends, vacations, or great experiences that inadvertently passed in front of me. I knew I was leaving a lot on the table, but that was the price I paid for pursuing what I loved the most.
I believe in pursuing what you love, and if this happens to be work, so be it.
I don’t mind pouring my soul (and time) into something I deeply care about. I don’t believe in work / life balance. I believe in pursuing what you love, and if this happens to be work, so be it. I don't see the point on stop doing what you love just because there’s some kind of social convention that says you need to take a break from work to be happier. I don’t buy it.
But after 4 years, some things changed. My job was less and less about crafting our customers experience, but more and more about arguing with partners and endless discussions that were far from building amazing products.
It was clearly a persons problem among the partners of iomando. The kind of problem that has no straightforward solution.
It was like we decided to stop in the middle of the road, and start a pointless argument with no end, while the world outside was still moving. But we were not paying attention anymore. We were just stuck in a meaningless fight with one another, that lead nowhere.
Since this very moment, I felt I was burning time in the wrong direction. I wasn't passionate about what I was doing anymore. My daily activities became a constant fight that were not pushing the company forward. We started looking inside, fighting among us for who knows what. So working started to feel like an exhausting experience where I was not willing to pour my soul into. Work started to feel like war, not something you enjoy.
Because of this, I decided to quit. Stepping down from the company you've created is arguably the most painful experience I’ve gone through, so far. But something in my gut says this is the right thing to do, the only way iomando will continue, who knows in which direction, but at least, forward.